Google Analytics is one of the most popular and consequently widely used tools for measuring website traffic. This is down to its easy to use interface and the amount of in-depth data that can be used for analytical purposes.

To get the best benefit out of this platform and boost  your business it is often a good idea to get some assistance with implementation and strategy. But to get you started here are 5 tips to using Google Analytics to boost sales and get you on your journey.

Googles Analytics tool

Identify Your Traffic Sources

Navigate to Acquisition>All Traffic>Channels. This gives you an instant overview of where traffic is coming from, what’s working and what needs tweaking.

Analysing this information will give you the insights to develop more effective techniques, sharpening your strategies, improving time usage and ultimately improving ROI.

Search Engine Optimisation (SEO)

Although Google Analytics does not show keywords in the way it used to, you can quickly track where visitors landed on your site using Acquisition>Search Engine Optimisation>Landing Pages, this will give you a good idea of what search terms were being used to initiate the visit.

Find out more about SEO Analysis Techniques With Google Analytics

Social Media

Using Social Media to boost your website marketing is a proven strategy, but the key to success is to measure what’s working.

Google Analytics can show you which networks your prospects are engaging with you on the most. This allows you to leverage these mediums to enhance your interaction. Acquisition>Social>Overview gives you a good starting place to start analysing this data.

Find out more about putting numbers to your social media effort


We know that more and more people are using mobile devices and tablets to search the web and interact with business in this modern world. Audience>Mobile>Devices can tell you exactly what devices your audience is using and can enable you to develop a mobile marketing strategy that is targeted towards specific devices if required.

To get the most from this and because Google can deliver different search results to users on mobile devices, your website needs to be mobile friendly, check your website now using the link at the bottom of the home page

Website Improvements

Utilise the data that the Behaviour section supplies to understand where your visitors both enter and exit your website, then you can develop your strategy to improve their journey.

The Site Speed section data can be passed to your web developers to allow them to improve site performance, which can affect visitor retention and interaction.

So there you go 5 tips to using Google Analytics to boost sales and help you start your Google Analytics journey, improve your interaction with your prospects and turn more of them into customers.

Then once you’ve got them hooked you need to keep in touch with them, but that’s another issue.

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