Mark trained me in understanding Google Analytics not long after I started my blog, The Middlesized Garden. Although I don't have any kind of a technical or math background, he made it easy to understand. It meant I could analyse who was reading the blog and what they wanted from it, and I was therefore able to continue to develop it in the right direction. So understanding how Google Analytics works has been a huge part of the blog's success. The Middlesized Garden had over half a million views in February 2021 alone, and over four million views in 2020, with a large amount of that traffic coming from Google search. Without Mark's training, I believe it's unlikely that I'd have seen figures on that scale.
Alexandra Campbell
23/03/2021
