FREQUENTLY ASKED QUESTIONS
This is similar to asking how much does a car cost. If you want to create it yourself you can spend your time instead of your money, and we can point you towards some great solutions if that's the way you want to go.
A good looking website you can update yourself and which represents your business well is going to be a minimum of £2,500. If you want some bells and whistles, such as event management, directories, booking engines and payment gateways, then it will be more.
You should expect to pay for hosting (this shows your website to the world), maintenance of the coding behind the theme, plugins (the bits that make it do the more exciting things like SEO and forms) and there are also recurring costs each year to re-register your domain name and SSL (Security Certificates) if you have one.
Many of the themes and plugins also have licensing costs that need renewing each year.
Usually the renewal fees for all of these elements are not major (less than £100 a year, but they can mount up.
Even if you build your own website using a 'builder' you will have to pay a monthly or annual fee to keep it online and you will still need your own domain name.
Whilst there are totally free solutions, such as WordPress.com and Blogger.com, they don't really present a professional front for your business and they also have add on costs for some of the even basic functions, which mean the costs of the 'free' option soon start to mount up.
Yes. We don't include this in the cost of the website because we prefer you to buy it yourself. Your domain is a key part of your business and you should guard your ownership and access to it.
We do have a Digital Shop so we can guide you through the process if necessary and provide you with ongoing support with issues such as renewal and transfer.
We do recommend that you have a monthly care package, but it doesn't have to be with us. We are happy to work with your existing host or developer. Sometimes are clients are marketers and web designers and we handle the tricky stuff like security.
What matters is that you appreciate that maintenance is needed and that someone will need to perform this function.
No. Our clients stay with us because they want to, not because they have to.
There is a more comprehensive answer to this on the blog, but basically to be in full control of your website, you must have the following details:
Login details for your website host
The Admin login details for the 'back' of your website. Be careful here because you may be able to log into the back of your website to publish or update content, but not have full administrative access.
The name and login details for the registrar of your domain name(s).
These are the key elements to give you control but you also need to make sure you hold the copyright and/or licenses to all your images, Theme, Plugins and other software associated with the website or any of your social media profiles.
Yes - from a simple payment integration which takes one payment for a service through to a full blown shopping cart with e-commerce. Just remember though that the more bits we add in, the more things need managing.
We can create a self hosted e-commerce website for you, or set you up something on a shopping platform such as Shopify - but remember you don't have full control of what happens on Shopify, they do.
Well, where to start! WordPress plugins and features can run a membership website, training, classes, let your clients and prospects book and pre-pay for appointments, run a business directory, publish your events and so much more. And that's on top of show-casing your business using video, audio, text, slideshows and documents and of course lead capture.
Design and branding goes way beyond a logo and we work with some amazing creative designers to help you achieve a magnificent brand for your business. They all have their different areas of expertise and ways of working and we can recommend who we think is the best fit for you.
When you work with us, we will look at colour, font and source images for you, but we are not designers and if that's what you need then you should anticipate an additional £2,000 on top of your budget as a minimum.
The good news is that if you choose WordPress, your design isn't set in stone and everything can be changed comparatively easily. This means you can get going, and perfect it later. Branding is a business process and not an image creation process and it can take time for your brand to fully emerge.
Yes and No.
We can publish great content for you, we can find out what works and when, we can create your images and monitor for brand mentions and all of that sort of thing.
However, there's so much more to using social media as part of your marketing strategy than just flinging stuff out there. There's engagement, being present and your social media platforms can play a key role in your customer service experience. Replying and engaging is about your brand voice and knowing your business inside out and we believe the best place for that to happen is within your business.
We do offer this service for a limited number of customers but it's expensive as we are effectively one of your inside team and we need to know your business and your customers as well as you do.
We accept a number of applications per year and you should email to make an enquiry and organise a meeting.
Generally around 8-10 weeks from start to finish. It can be done sooner but this depends on you sending through content in a timely manner and usually means you already have a clear idea of what you want.
A content management system makes is much easier for you as the owner of the website to change the information, layout and other elements as well as publish articles and details about your business, services and products as posts or pages.
The days of you having to go back to your web developer to get a phone number changed or publish some new information on your website are over. You need to be in control and able to publish fast!
Of course if you want us to create and publish for you, then we can, it's all about choice.
Training. If we are setting things up for you then you get face to face sessions, videos and often a manual. We can also offer you training as a separate service to you, your staff and customers.
This is one of our favourite ways of working. We can work with your clients under your banner and we are happy for you to organise it all.
In our experience it is easier if we deal direct with the client, that way stuff doesn't get lost in the translation and it's a much faster route to completion. If that isn't possible though we are always happy to discuss different ways of working.
We are always happy to offer a NDA (Non Disclosure Agreement).
We have lots of friends in the playground and always hold hands nicely - just give us a call for a chat about referral arrangements.
All websites, regardless of how they are created, need hosting and depending on the size, type of content and number of visitors per month the hosting can range from a few pounds a month to several hundreds.
Most business websites cost between £5 and £50 a month to host but there are other costs over and above the hosting.
There are hosts who specialise in hosting WordPress and this is a bit like owning a BMW. You will probably be ok going along to the local garage to have the car serviced and repaired if all you are doing is poodling around town and going to visit the relies every now and then. If you're going to be rally driving, touring or entering the BMW car show then it's a good idea to go to the specialists.
We will advise you what you need right now, and if you start off small, you can always change if necessary.
This is another yes and no answer. Let's clarify what we're talking about here.
When people type a keyword, or keyword phrase into Google, it will search through the web pages that have been previously indexed because the relevant keyword is included.
It can take a while for Google to index your web pages.
Also people search for different things. They may search for your name or the name of your business. They could also look for the product or service you offer or for information about a problem they have.
The quality and quantity of competition, other web pages that also have that keyword will largely decide how close to the top of the search engine results your web page turns up. No-one really looks at the results on page 2.
Hopefully, there isn't too much competition for your own name or business name, and so you should turn up if the searcher knows who you are and is searching specifically for you. Whilst we do certain things when we complete building your website for you, it will still take time for Google to index your web pages.
However, if you sell weight loss services and hope to turn up in the search engines for 'weight loss' related searches then you are going to have to put in a lot of work.
There are of course things we can do to help you. Narrowing down on a particular location, using very specific keywords and other techniques can help.
In the early stages though, people may only find your website by directly finding it because they have a business card or flyer from you, or because you have distributed posts and pages on social media.
Search Engine Optimisation takes time, effort and often money as well.