Google Analytics

Google Analytics is a service, offered by Google, that allows owners of web services, such as websites and mobile apps to track and get reports on web traffic.  Google Analytics is now possibly the most widely used analytics service on the Internet.

Who Is This For?

Business owners, or marketing managers that need to realise a Return On Investment (ROI) for their digital marketing.

Can I Use Google Analytics to Measure My Social Media?

As long as your social media campaigns are driving traffic to your website you can, and indeed should, be measuring the visitor journey with Google Analytics

Can I Use Google Analytics To Improve My Website?

Google Analytics can tell you how fast your pages are loading, what devices your visitors are using and the path they are taking through the website, all valuable data that can be used to improve your website.

Features

• Advertising and campaign performance
• Audience characteristics and behaviour
• Cross-device and platform measurement
• Data collection and management
• Sales and conversions

How Much Does It Cost?

Google Analytics Website Installation

• Set up or optimisation of Google Account
• Installation of Google Analytics on website in accordance with best practice

Cost from £125 (Full access is required for Google Analytics account)

Google Analytics Goal Monitoring Set Up

• 1 hour consultation to determine appropriate goals
• Pipeline creation
• Dashboard setup
• Users and Views setup (as required)
• 1 hour dashboard and reporting orientation

NB – This assumes that Google Analytics is already set up on the website

Cost from £425 (Full access is required for Google Analytics account)

Google Analytics Strategy And Website Development

• Monthly 1 hour strategy meeting to review concepts and plot ROI
• Reporting on previous months marketing
• Strategy for following months marketing campaign and improvements

NB – This assumes that Google Analytics is already set up on the website

Cost from £375 per month (Full access is required for Google Analytics account)