Who Is This For?
Google Analytics helps businesses who need to know their marketing ROI.
Google Analytics allows you to look at the following:
- Advertising and campaign performance
- Audience characteristics and behaviour
- Cross-device and platform measurement
- Data collection and management
- Sales and conversions
As long as your social media campaigns are driving traffic to your website, you can, and indeed should, be measuring the visitor journey with Google Analytics.
Google Analytics can tell you how fast your pages are loading; what devices your visitors are using and the path they are taking through the website. We show you how to use this data to improve the results your business achieves through its website.