Google Analytics Overview
Google Analytics is a service offered by Google that allows owners of websites and mobile apps to track and get reports on web traffic. Google Analytics is now possibly the most widely used analytics service on the Internet.
Who Is This For?
Business owners, or marketing managers that need to realise a Return On Investment (ROI) for their digital marketing.
Can I Use Google Analytics to Measure My Social Media?
As long as your social media campaigns are driving traffic to your website you can, and indeed should, be measuring the visitor journey with Google Analytics.
Can I Use Google Analytics To Improve My Website?
Google Analytics can tell you how fast your pages are loading; what devices your visitors are using and the path they are taking through the website. All valuable data that can be used to improve the results your business achieves through its website.
Features
Google Analytics allows you to look at the following:
- Advertising and campaign performance
- Audience characteristics and behaviour
- Cross-device and platform measurement
- Data collection and management
- Sales and conversions