Who Is This For?
Business owners, or marketing managers that need to realise a Return On Investment (ROI) for their digital marketing.
Google Analytics allows you to look at the following:
- Advertising and campaign performance
- Audience characteristics and behaviour
- Cross-device and platform measurement
- Data collection and management
- Sales and conversions
As long as your social media campaigns are driving traffic to your website you can, and indeed should, be measuring the visitor journey with Google Analytics.
Google Analytics can tell you how fast your pages are loading; what devices your visitors are using and the path they are taking through the website. All valuable data that can be used to improve the results your business achieves through its website.