Are you a business owner wanting to ensure your local customers can find you online? If so, Local Search Engine Optimisation (local SEO) could be your perfect solution. This increasingly popular marketing tool helps businesses target their products and services to customers in specific geographic areas.
This method allows businesses to optimise their website for improved visibility on search engine results pages (SERPs) to drive more users from their target area to visit their site and take action.
Local Search Engine Optimisation is about increasing your business's visibility to your customers.
How will your customers find you if your business isn't showing on Google?
Even with a website optimised for conversion, if your ideal customers aren't finding your services or products when they search, they will go with your competitors.
That's where Local SEO comes in; this helps you get found, stand out and get customers.
Your Google Business Profile is a large part of that real estate, so we start from there.
Full Local SEO Audit
Everyone we work with begins the Local SEO journey here because before starting any work with you, we both need to know where our starting point is.
Here we look at the following:
- Existing listing(s) also include Google Business Profile, Bing Business, Yell, Facebook and more
- We identify if your business has old or duplicate listings still out there
- Existing Categories
We also carry out a Local SEO Audit and report all our findings.
Google Business Profile Development
We may then need to either create or improve on the work that you have already done. This includes:
- Competitor analysis
- Keyword research
- Writing a business description
- Writing description for 5 Services or Products
- Collating images for the business and the services or products
We also update the citations you already have to reflect these improvements.
Monthly Management
Every month, we carry out works to enhance and improve your findability; this includes the following:
- Check Google webmaster tools for speed and mobile optimisation issues
- Check competition
- Create and add four posts (event, offer or update)
- Add four photos/images to the profile
- Seed 4 Q&A's to the profile
- Manage and grow reviews
- Track local ranking
- Access to the client portal
Monthly Management Plus
Every month, we carry out works to enhance and improve your findability; this includes the following:
- Check Google webmaster tools for speed and mobile optimisation issues
- Check competition
- Create and add four posts (event, offer, or update)
- Add four photos/images to the profile
- Seed 4 Q&A's to the profile
- Manage and grow reviews
- Track local ranking
- Access to the client portal
Plus, you get the following:
- Review monitoring and response
- Google Analytics consultation
Sometimes known as Local Search, it is a powerful tool for businesses that want to increase their visibility in the search rankings, specifically within geographical regions such as cities or counties.
When it comes to local SEO, the timeframe for seeing results can vary. Although you may see some initial results within a few weeks, it typically takes about four to six months to see significant changes. However, long-term local SEO campaigns can deliver greater ROI if they are implemented correctly, and efforts are maintained over a longer period of time.
It is important to keep in mind that local SEO requires patience as there are several factors involved, such as local keywords, directory listings, local content optimisation and more. These elements take time to fully develop, but if they’re nurtured properly the effort will be worth it in the end.
Local SEO strategies focus on optimising local search results and ensuring local customers find you when searching for local businesses.
With local SEO, businesses gain a competitive edge over traditional SEO as they tailor their strategy to the needs of their local customer base.
By making sure local customers know exactly where your business is located, what services you offer and how to contact you, local SEO puts you in the best possible spot to break through the competition and get found by those most likely to become customers.
Google may already have and display your business information from other online locations. Some of the methods that Google uses to gather data about companies include:
- Licensed data from third parties
- Publicly available information gathered from content on other websites
- User-submitted information, such as photos and reviews